Collaborative to the core.
We are an industrial design team comprised of actual humans, that are dedicated to innovation with 25 years of experience and expertise across a variety of product sectors. We thrive when we’re jamming together, bouncing ideas, venturing out into the ”trust tree”, and having fun with our various partners. The best ideas are created among friends.
Long-term relationships
Some of our trust trees have pretty thick branches. We have multiple partners whom we’ve been working with for over a decade. The insights gained from being intimately involved with a brand over this long of a period are unique and shape our approach to every new design relationship.
NIXON WATCHES — 26 YEARS
Since day one, we've helped Nixon to reimagine the wrist watch's role in action sports culture.
SMITH OPTICS — 10 YEARS
A holistic product design overhaul that's constantly evolving.
THE JAMES BRAND — 12 YEARS
A foundational partnership that's helping the James Brand carve out a niche in every day carry.
